The Complete YouTube Ads Guide for Beginners: Do you want to advertise your business on YouTube? A great choice! Youtube is the number 1 social media in India with more than 340 million users. If you can optimize ads on YouTube, your product sales will increase. As a result, your business can be much more successful.
However, how do you do it?
Well, in this article, we will provide a complete guide on how to make effective YouTube Ads. We’ll also provide tips on optimizing YouTube ads. Previously, let’s get started with YouTube Ads first.
What are YouTube Ads?
YouTube Ads is a service to promote your business products or services through YouTube. In short, YouTube advertising service.
Currently, many businesses are using YouTube Ads because of the various advantages it offers. One of them, you can determine a specific target audience based on their location or interest in the product.
Not only that, but from the price point of view it is also quite affordable. The payment is made only if the audience watches your ad to the end. Similar to the PPC system for Google’s text ads, right?
Apart from that, you can also see the ad performance in Google Analytics. This will make it easier to ensure the marketing strategy is right on target.
As part of the Google advertising service, you can only place YouTube Ads ads if you use Google AdWords (Google Ads). This means that both must be well integrated.
So, before knowing how to create YouTube Ads, it’s a good idea to know the types of ads that are in YouTube Ads. The goal, so that you do not choose the wrong choice. Immediately, consider the following explanation.
4 Types of YouTube Ads You Should Know About
In general, there are four types of YouTube Ads that you may be familiar with. Anything?
1. Skippable in-stream Ads
Skippable in-stream is the most used ad type for YouTube Ads.
As the name implies, the video advertisement of this type can be skipped (bypassed) by the audience. The video that you advertise in this type is a minimum length of 12 seconds and a maximum of 3 minutes. Right after the 5th second, the skip button will appear and can be pressed by the audience.
It is important to ensure that your ad is attractive so that YouTube viewers do not skip it. You do this, by doing video optimization which we will explain in the Optimization Tips section.
What if the audience keeps getting skipped?
No problem. You still get benefits from the budget side. Because you don’t have to pay PPC (Pay Per Click) fees. You only pay when the ad video is watched for more than 30 seconds or until the video is finished.
2. Non-Skippable Ads
Unlike skippable in-stream, this type of YouTube ad means that viewers can’t skip your ad videos. Thus, the advertising information received by visitors will be much more complete.
You can choose non-skippable ads as an effective promotional strategy. This is because 76% of the audience tends to skip. This means that in order to receive full advertising information, non-skippable ads can be an option.
Non-skippable ads themselves are divided into three types, namely:
Pre-roll Ads – ads that appear before the video starts with a duration of 15-20 seconds.
Mid-roll Ads – ads that appear in the middle of a video or after 10 minutes of a video lasting 15-20 seconds.
Bumper Ads – ads that appear at the beginning, middle, or end of a video with a maximum duration of 6 seconds.
The key to making non-skippable ads effective as a promotional medium is to make videos as attractive as possible. The goal is that viewers are interested in listening to your ad video and the information is conveyed well.
3. Discovery Ads
This type of YouTube ad was formerly known as In-Display Ads. This ad video will be displayed on the search results page, the YouTube homepage, and on the page related to the video that is being watched.
In order for the advertisement to be effective, it is very important to make the ad in the top position. Because these ads will bring in a greater number of viewers. Tips, you need to do SEO optimization on your YouTube videos.
4. Non-Video Ads
You want to advertise on YouTube, but don’t have an ad video? Relax, YouTube also provides video-free advertising services. Non-video ads will appear in the form, card, image, or text on various YouTube videos.
Types of non-video YouTube ads, divided into three:
Sponsored Card Ads
Sponsored Card Ads are advertisements in the form of images (cards) that appear when viewers click the “i” icon in the right corner of the video screen. Clicking on the image will lead the viewer to your video or YouTube channel.
Overlay Ads are text ads in a semi-transparent box measuring 480 × 70 pixels. When clicked, the audience will be taken to the landing page that you have prepared.
Display Ads are image ads that will appear in YouTube search results. Display Ads are also effective for directing viewers to the landing page that you specify.
5 Ways to Make YouTube Ads
After knowing the types of ads on YouTube Ads, now is the time to know how to create YouTube Ads. Ready? Let’s begin!
1. Upload Videos on Your YouTube Channel
The first step to creating YouTube Ads is to upload an ad video on your YouTube channel. Make sure the video that you make complies with the terms of the YouTube ad type that you choose.
The method of uploading an ad video is the same as uploading a video in general. You only need to log into your YouTube account. Then, click the icon as shown below and select Upload video.
You will be directed to the page for uploading the video. Next, you can just drag and drop the video or select the select file menu.
After that, don’t forget to add a title, description, and also some tags from your ad. Then, wait for the upload to be successful.
2. Create Ads through Google Ads Account
After success, it’s time to create ads through your Google Ads account. If you don’t have a Google Ads account, you can create one first.
Once you have an account, you can sign in to Google Ads. Then, click the Campaign menu and click the “+” icon to create a new ad. For more details, look at the image below.
After that, you will be asked to choose the destination of your ad. We recommend that you choose the brand awareness and reach type for YouTube. Why? Because YouTube Ads has been proven effective in increasing brand awareness by up to 9%.
Next, select the Video option and specify the required YouTube ad type.
After that, click CONTINUE to go to the next step.
3. Define Your Ad Parameters
In the next step, you can define the parameters for your ad as shown below.
These are the parameters you need to enter.
Campaign Name: write the name of your ad according to the marketing strategy being implemented. For example, “Skippable Product “. This will make it easier for you if you manage a lot of ads
Bid Strategy: YouTube ads ad bid strategy. For example, target CPM. Choose a bid strategy as needed:
Maximum CPV (cost per view). You only pay according to the number of views.
Target CPM (cost per mile). The price you pay is per 1000 impressions.
Target CPA (cost per acquisition). The fee you pay is according to the audience who clicks on your ad.
Budget: enter the amount of budget you have for YouTube ads.
Networks: Where your ad will be shown. Choose from three options, namely:
Discovery only (appears only on YouTube search results pages)
All of YouTube (appears on search results, channel pages, on videos, and on the YouTube homepage)
YouTube Display Network (appears on the YouTube affiliate website and the Display Network)
Location: The location of your target audience. Choose the location of your ad audience: All countries, India, or a specific location
Language: The advertising language used. Select Indonesia for the India target audience.
Inventory Type: Exception content type. Choose standard if you don’t need special settings such as violent videos and taboo language. Special inventories are more expensive.
4. Choose Your Target Audience
To maximize your ad budget and performance, you also need to define your target audience. In the following, the settings you need to make to create a target audience.
First, based on demographics. In this option, you are asked to choose your target audience based on gender, age, whether you have children or not, and the percentage of your household income.
Second, based on audience interest. You can enter ad keywords according to topics that are relevant to your target audience. You can also enter your website and websites related to your ad.
Apart from adding keywords, you also need to tick a few topics from your target audience. Later, your ad will appear on several videos with the topic that you have selected.
5. Connect Google Ads with your Youtube Channel
The final step is to enter the ad video link that you have uploaded on YouTube into Google Ads.
When you enter the video link, you will see a summary of the settings you made previously. Don’t forget to fill in the URL for the display, Call to Action, and headlines.
After that, click the Create Campaign button on your YouTube Ads ad will be released. This means that the way to create YouTube Ads is complete.
Eats, does that mean you can just stand idly by waiting for the results of the YouTube ad? No, you have to keep monitoring the results using YouTube Analytics and Google Analytics.
5 Tips for Optimizing Youtube Ads Ads
Using YouTube ads is indeed a very good marketing strategy. However, you also have to optimize your YouTube video ads so that they work more optimally. Well, here are the tips:
1. Define Clear Advertising Goals
In creating an ad, you must have a clear goal. For example, to increase brand awareness, leads, number of views, or conversions.
You can see the percentage of goals for your YouTube video ad through Google Analytics. Say if the goal is brand awareness, you can create a short and catchy ad. The result is that your ad viewers will be more familiar with your brand.
For example, the ad from Mercedes Benz shows a video that is approximately 3.8 seconds long. Nothing is shown. In it, Mercedes Benz only listens to the engine sound of this luxury car.
Is it successful this way? According to data from ThinkwithGoogle, 61% of bumper video ads like those used by Mercedes Benz are able to increase brand awareness by up to 9% !.
2. Create a Creative Ad Video
Video advertisements do not only have to explicitly sell the product. You can make a casual ad video with a certain story concept. In fact, videos that are interspersed with humor tend to be preferred by viewers.
This method is widely used by well-known brands in promoting their products through YouTube Ads. One of them, Amazon.
In the video, Amazon promotes voice assistant products with a smart speaker system. The story in the video is packed with an interesting humorous storyline. Not surprisingly, the video became a magnet for 100 million viewers in just a few months.
Not only that, but the ad video also won the title of the best ad video from YouTube.
This means that even casual video advertisements can attract the attention of viewers quite significantly. Don’t hesitate to make an ad video like that. If your ad video is remembered by a large audience, your business brand awareness will definitely increase, right?
3. Create Calls to Action
When promoting ad videos on YouTube, create a call-to-action banner. You can direct it to a landing page, main product page, or another promotional page.
Put the CTA at the beginning of the video or if possible during the video ad. Why?
According to these Metrics, 20% of viewers will skip videos that are longer than 1 minute. If the video ad is short, it is more likely to attract viewers. So, promotional efforts will be even more effective.
4. Create End Screen
Apart from making a call to action, you can also add an end screen at the end of the video. The end screen is a YouTube feature to display thumbnails of your videos, channel, and website.
The end screen serves to promote social networks, redirect to other video content, other pages, or increase brand awareness. You need to add an end screen to help viewers get information from other relevant videos.
Since viewers who watched until the end of the video showed interest, direct them to other appropriate content. For example, one of the following videos.
Multiple thumbnails to lead to several other videos can help viewers to know more product information.
5. Manage Negative Keywords
In YouTube Ads, you can define the target audience and keywords for your video ad. This will make the ad more targeted and efficient on a budget. This is because you only target unique users.
For example, an ad could be made so that people who have previously visited your YouTube channel won’t see it. Or, it will not appear for those who have shared, liked, and commented on your videos. How to do it?
To do this, click on your campaign in Google Ads. Then select ” Shared library “. Then select ” Video remarketing “.
Try YouTube Ads to Succeed Your Business!
Creating YouTube Ads ads is easy. With just 5 steps, your ad can reach the audience correctly. Let’s review the steps above again:
Create a campaign via Google Ads
Organize advertisements as needed
Choose a target audience
If you want a successful video ad, don’t forget the optimization efforts. Some of the tips are that the purpose of the ad must be clear, the video must be creative and interesting, complete with a CTA and an end screen
Oh yes, you also need to do SEO optimization so that your video appears at the top.
That’s our guide. Hopefully, this article can help you succeed in online business. Good luck!