SEO Basics Tutorial – This SEO stands for Search Engine Optimization or search engine optimization. This means that we are trying to make our writing number one on Google search pages. For example, let’s say we write content about WordPress tutorials. When other people search for WordPress tutorials, we hope that our writing will come in first.
When search engines display our content, it will attract more traffic to our website. Furthermore, everything we want when other people read our writings we can get. Almost all leading websites use SEO in writing their content, which is why this is a very important thing to learn.
SEO Basics Tutorial Articles
1. Understand the Business Model
Before we start using SEO in writing on websites, we must first fully understand the business model of the website that we are going to fill in the content. The point is that we can understand the consumer and target audience of the content we are going to write. Like the example above, when we want to write about WordPress tutorials, then we have to make sure that people who come to the website are people who are looking for WordPress tutorial articles.
In addition, we will also adjust the language style and the length or shortness of the writing. Understanding business models means defining who will read our writing. We will write content for those who search on Google with the keywords “WordPress tutorial” or “beginner WordPress tutorial” or “complete WordPress tutorial” and others so we will try our best to meet the needs of these three searchers.
The next SEO tutorial is keyword research. This is the essence of using SEO in optimizing our website. There are several tools that we can use such as Google Keyword Planner / Google Adwords Tools. These tools will help rank the selected keywords and see how effectively they are on Google when a search is performed.
The question now, how to determine a keyword? The answer is brainstorming. We can search for keywords that are closely related to the product we are going to write about. For example, the example of the WordPress tutorial.
The words that we can at least elaborate on are WordPress tutorials, beginner WordPress tutorials, complete WordPress tutorials, and eCommerce WordPress tutorials.
Then we check the trends and trends of users using these keywords in searches. We can use the tools mentioned earlier to make sure these words are active and closely related to what we are going to write. We can also check how many users searched for the word.
After that, use the most searched words in the title, URL, and of course in the writing itself. Keep in mind that our keyword rankings always go up and down, make sure we check regularly. A tool that can be used to do this is a Tiny Ranker, for example. We can track the ranking comparisons of each of our keywords every day. So, dynamically we have to continuously arrange our keywords to always be number one.
3. High-Quality Content
A study from Neil Patel states that high-quality content usually amounts to around 2000 words. This high-quality content has received an award from Google in the form of a high-ranking algorithm on keywords. That’s why we should have our own focus on publishing high-quality content.
Although the number of words is not the only measure of good or bad content, with a large number of words, you can cover small errors in SEO writing with a larger number of words. But remember, don’t let it be for the sake of long content, but only cramming ineffective words and sentences that don’t even have anything to do with the expected content.
4. Use of Links
Adding links to content will help our content rise in Google rankings. One way is to include a link to another website or a link that will lead readers to the previous article. Also, the link URL must be short and precise. We can shorten the URL by using bit.ly or shorten URL. This will invite readers to click our link more easily than they see a long link.
Next, don’t forget to set a good internal link. Do not let our readers bounce or enter our website and then immediately close the page. This could be due to difficult navigation or disappointing content quality. Therefore, internal links that are easy and user-friendly will greatly affect our SEO performance improvement.
5. Build Popularity and Reputation
After we implement SEO in our content, make sure we can build popularity and reputation. We can get popularity through several things, one of which is by blog walking and writing comments on other blogs. Or we also include high-quality images in each of our content.
To maintain our reputation it is best if we focus on quality content because that is what we are selling. Apart from that, we can also build a reputation by making our website fast and hassle-free. Do not allow too many advertisements on the website, because it will harm readers, they will become lazy to visit our website. Also, make sure our content can be easily posted on social media, this will be very helpful for readers who find insights and want to immediately share what we write on social media.
We have to remember that we are not the only players in the business we are in. It’s good for us to see our SEO performance against our business competitors, the way is to check the competitor monitoring feature on TinyRanker. This can make it easier for LS friends in monitoring the SEO performance that is implemented. If our keywords are not able to compete, it is better if we overhaul a few things so that they are back in the top rankings.
Competitors in business can also make it easier for us to create content, what makes them better, LS friends can follow and modify them. This is perfectly normal and legal, which is not allowed to plagiarize. Furthermore, another factor that can affect the effectiveness of our SEO is a good web design. Some tips that can be applied are to make our website minimalist, use white space, and use color contrast on the call-to-action button.
By applying all the steps above, we are one step closer to using SEO properly. Start our SEO with high-quality content, then maintain it as best as possible by paying attention to the details.
So many articles about SEO tutorials for beginners, hopefully, they can be useful. Currently, the Technoaditya Team is also learning about SEO. If you wish, let’s discuss SEO Basics Tutorial in the comments column, okay?